Top ways to turn your small business into a profitable business empire.
Small businesses are those businesses which may be started with small capital investments. There are millions of people who are running small or home businesses. Nearly 70% of newly started small businesses fail due to lack of capital, competitions and various other reasons.
Before we look into the reason for success or failure of small businesses let us look into some of the most successful businesses that were started with some powerful and innovative ideas. if you start any small business in a routine way then you may earn just hand to mouth. To take your small business on top you must provide something new and innovative.
How some of the ordinary people turned their small business into a global business empire:
(1). King c. Gillette: A traveling salesman found that his straight razor had dulled and it has become impossible for him to make a close shave. Many time his dulled razor use to cut his skin as there was no sharpness left so he started thinking about new safety razor. A new idea about making a twin blade razor was born in which disposable blade may be put and replaced. Even though many engineers rejected the idea but he continued to experiment and today Gillette have become a billion dollar company. He introduced a low cost, disposable blade that can make close and safe shave.
Summary: He faced a problem and wanted to find an innovative solution to that problem. Although he was a salesman with limited resources but he knew that idea can be turned into money. He realized that if his dreams can be realized then he can turn it into a profitable business empire. This is the power of innovative idea. An innovative idea can make unlimited wealth. Any small business can be turned into a big business empire if you try to introduce some new concepts.
(2). Tory Kumon: A high school mathematics teacher in Japan, Toru Kumon, became concerned because his second grade school son was bringing home poor grades in mathematics. Encouraged by his wife to find a better way to teach his son, Kumon began to examine the textbooks and exercises being used. Kumon felt that there were better ways and looked for a different method for his son. The Kumons worked together and while his wife supervised the cvv shop home work of their son, Toru Kumon re-wrote the exercises and drills for his son, giving him a slightly more difficult set of problems every day. By the time the son had finished eighth grade, he was working through calculus problems, easily and correctly, and could handle work found on university entrance examinations.
Toru Kumon realized that if his son was having this problem, there would be other children in the same situation. Kumon then decided to take his methods to other parents whose children were having these same challenges. He did this by opening Kumon Learning Centers throughout Japan. Kumon was not without his critics, though. Members of the educational establishment were against him – primarily because it was not their idea. They could not refute the fact that the Kumon system works. Today kumon have more then 26000 centers in 46 countries. This is the power of a small and powerful idea!
Summary: Kumon saw a problem – poor academic performance and defined it as an opportunity – opportunity to create a learning system that would resolve the poor academic performance problems. After working with his son and finding something that work, he found he could provide this service to other parents that were having the same challenges. At the same time, he could create income for himself. He provided something of value and a lower cost than many of the alternatives.
(3)Amancio ortega: Amancio Ortega was born in the year 1936 in Spain. His father was a railway worker and his mother worked as a maid to support the family. Due to the financial problems that his family was facing, at the tender age of 13 he started working as a delivery boy at a shirt makers shop. Thereafter he worked for a lot of stores and tailors and closely studied as to how the products and cost of the products changed as they traveled from the manufacturer to the consumer. As a result of this study he became focused on the importance of getting the products directly to the consumer by eliminating the middleman. During his experience of working as a manager of a local clothing shop he realized that only rich people were able to afford high fashion clothes because of the high prices they came with. Having observed this, he was determined to manufacture high fashion clothes that were low priced and accessible to all. He continued to gain experience and knowledge while working until 1963 when he started his own company with just $25. He started designing and making fine bathrobes and started selling it to customers and also started supplying them at various stores. Later on with the profits that he earned with the help of this business he started his own factory. Today his personal worth is more then $20 billions. This is the power of innovative ideas on which a small business is developed into a business empire.
Let us try to shed some light on the innovative ideas that he used to turn his small business into a fortune.
(A)He realized that the high end fashion clothes were only accessible to rich people as only they could afford it. A major portion of the price margin was consumed by the middlemen. To eliminate this problem, he started creating high end fashion clothes or rather look-alike of top fashionable clothes for the masses at affordable prices by eliminating the middlemen. In this way then number of people who bought his clothes increased and in turn he became very popular.
Benefits to the consumer: Due to Amancio’s innovative idea, the middle class people who could not normally afford costly and latest designs were able to avail these fashionable clothes at reasonable rates.
(B)Direct Retailing: Amancio realized that middle men like wholesalers, semi wholesalers were deciding the final selling prices of these clothes and thus they ended up being very costly. Thus he opened his own string of stores called ZARA where he passed the margin that was being taken by the middle men to the customers.
(C)When Amancio started his business; the industry standard was to introduce new fashion twice a year. Thus people had to wait for a very long span of time and would visit the shop only twice a year to buy the new fashionable clothes. Amancio introduced the unique concept of instant fashion by introducing latest designs and new fashions within 2-3 weeks. This in turn pulled people to his shops many times in a month. This also helped customers by bringing new designs to them and the shopkeepers were benefited too because of the constant visits by the customers.