Website Navigation

Importance of a navigation scheme

One of the most important tasks when developing your website is creating a navigation system that is effective and easy to use. People have a tendency to try to include everything in the navigation tree all at once. Instead they should follow the same process as setting up the structure for the site and break it down in levels. This would be information relevant to the homepage that directs visitors to the main sections of the site. From the main sections of the site, the user gains access to the sub sections containing content pertinent to that section only. Remember to always include links back to the main sections and your homepage on every page in your site. While you are creating your navigation setup, try to look through your user’s eyes. Remember, you are the one creating the structure, so you are biased in your opinions. If you think about what someone else might say or do, then you are one step ahead of the game.

As you create you website navigation, make sure that links can be added in the future with no difficulty. You must always keep in mind that your site must be flexible and open to change because it is never completed. All links should be clear and to the point. It makes no sense to have your visitor try to figure out where they are going. They should be able to quickly look for what they want and then access it in a timely and efficient method. There is a better chance of a visitor going somewhere else if it takes too long for them to find the information they are looking for. Your navigation scheme should stick out and be located in a common spot on every page of your site. Consistency allows your visitors to focus on the content instead of trying to figure another navigation system for the same site.

Linear navigation

Linear navigation provides the same capabilities as your forward and back button on your browser. With this navigation style, you cannot jump around and skip pages. Reading a book or viewing a PowerPoint presentations are also examples of linear navigation. As you read through the pages, it makes no sense to jump around or you might miss an important piece of information. People who create sites with this style often are directing the visitor from a starting point to a predetermined end in a step by step fashion. Your links will not allow the user to anywhere other than where you want.

Hierarchical navigation

Hierarchical navigation allows the visitor to go from a homepage to the main sections of your site and then to the subsections. Visitors can travel through your site without any restrictions. This type of navigation ties all the areas of your site together so any page can be accessed from another in as few clicks as possible. Hierarchical navigation is best used on sites that are filled with information and to be utilized like a library.

Sitemaps for navigating through your website

Sitemaps provide a list of organized links to the content of your website. The same way a table of contents tells you what is inside a book, a sitemap does the same for your website. Your visitors are given a one page view of the information structure that your site is based on. Sitemaps are not meant to be your websites primary navigation but more as a compliment to it.

Navigation bars

A navigation bar gives your visitors the ability to move between the different sections of your website. It should be placed on every page of your site and should be consistent as well. Placement of the navigation bar is entirely up to you. The navigation bar can go on the left side of your page because most people read from left to right. It can also be placed on the top of your page so it is the first thing your visitors see. Some people place it on the right hand side of the page intentionally making a visitor browse through content to then be able to navigate the rest of the site.

Theme and navigation links

The theme for a website is created with the way you use color, fonts and images. During the theme creation process, remember to not clutter your pages with unnecessary content that will draw your visitor’s attention from the main content. There are many ways to create a theme. One example might be a newspaper look consisting of black and white colors with a plain font. Themes give a website character and often leave a strong visual impression on the visitor. Your website theme needs to be used on all your pages which helps tie your site together.

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